Concern is being raised over Sainsbury’s and Asda pork sourcing policies, amongst other things. This follows news of a potential merger between the two supermarkets, which would ultimately create the country’s largest retailer. The deal between Asda and Sainsbury’s will create a grocery giant, overtaking Tesco as number one in the sector; with combined revenues of £51bn. Latest shelf watch figures have highlighted the “vast difference” in Sainsbury’s and Asda’s approach to sourcing British pork.
The two retailers have promised to slash prices on many products, by up to 10%, if their merger goes through. Amid this merger confirmation, the pig industry says it hopes Sainsbury’s will bring Asda closer to its sourcing standards due to concerns surrounding Asda’s pork sourcing policy.
According to the National Pig Association (NPA), Sainsbury’s has been a good supporter of British pig farmers – and has tried to make this part of its marketing pitch to customers. However, it says Asda has an “appalling” record on sourcing British pork.
The latest figures from AHDB’s latest bi-monthly Porkwatch survey highlight these differences. It shows that Sainsbury’s is the best retailer for sourcing British pork out of the ‘big 4’, with Morrisons not far behind. In contrast, Asda ranked bottom of the 10 retailers surveyed.
NPA chief executive Zoe Davies said the latest Porkwatch survey highlights the “vast difference” in the approach of the two retailers to sourcing pig meat. “Sainsbury’s has, among the ‘big 4’, generally been a strong supporter of the British pig industry, whereas Asda has not. These latest Porkwatch figures only reinforce that,” Ms Davies said. “Our hope, if this deal goes through, is that Sainsbury’s brings Asda closer to its sourcing standards, rather than Asda dragging Sainsbury’s down, although comments on savings across the board don’t exactly fill us with confidence.”
Ms Davies added “We will keep a close eye on how this consolidation in the supply chain will affect competitiveness among buyers and prices for primary producers.”
The Tenant Farmers Association (TFA) is now calling for the government to rethink its approach, saying suppliers will be expected to shoulder the cost of the proposed 10% price slash promised by Sainsbury’s if the merger is given the green light.